This is a great collection of smart logos with the hidden message.
Some, of course, are obvious, but some, to fully understand them, you need to the story or explanation, or even a little puzzle. For me, these are the best logos in terms of design.
Circus tent looks like a magazine.
Notice that the word "bar" is darker.
The question mark is made of a belt.
Letter "B" is also a bird.
Coffee steam is made of mouse pointers.
The arrow from A to Z, symbolizes what Amazon is known for selling everything from "a to z" . It also serves as a smile, making the company feel friendly and approachable.
"Notice how the space around the plane forms the letters C and D." (Tobias)
There’s an elephant trunk inside the letter "e".
Empty space in the middle creates a number "1" for "Formula 1"
Those 3 letters in the middle 'i', 'l', and second ‘i’ represent a family
A bit provocative logo against nazism and racism.
If you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.
A hanger looks like a duck.
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