Friday, 25 February 2011

Logos with Hidden Symbolisms

This is a great collection of smart logos with the hidden message.

Some, of course, are obvious, but some, to fully understand them, you need to the story or explanation, or even a little puzzle. For me, these are the best logos in terms of design.

Circus tent looks like a magazine.

Just looking at the logo makes you want to press "backspace" and correct the typo.

Notice that the word "bar" is darker. 

The question mark is made of a belt.

Letter "B" is also a bird.

Coffee steam is made of mouse pointers.

The arrow from A to Z, symbolizes what Amazon is known for selling everything from "a to z" . It also serves as a smile, making the company feel friendly and approachable.

"Notice how the space around the plane forms the letters C and D." (Tobias) 

There’s an elephant trunk inside the letter "e".

Empty space in the middle creates a number "1" for "Formula 1"

Those 3 letters in the middle 'i', 'l', and second ‘i’ represent a family

A bit provocative logo against nazism and racism. 

If you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.

A hanger looks like a duck.

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