Friday 25 February 2011

Logos with Hidden Symbolisms




This is a great collection of smart logos with the hidden message.

Some, of course, are obvious, but some, to fully understand them, you need to the story or explanation, or even a little puzzle. For me, these are the best logos in terms of design.






Circus tent looks like a magazine.






Just looking at the logo makes you want to press "backspace" and correct the typo.






Notice that the word "bar" is darker. 






The question mark is made of a belt.






Letter "B" is also a bird.






Coffee steam is made of mouse pointers.






The arrow from A to Z, symbolizes what Amazon is known for selling everything from "a to z" . It also serves as a smile, making the company feel friendly and approachable.






"Notice how the space around the plane forms the letters C and D." (Tobias) 







There’s an elephant trunk inside the letter "e".






Empty space in the middle creates a number "1" for "Formula 1"






Those 3 letters in the middle 'i', 'l', and second ‘i’ represent a family






A bit provocative logo against nazism and racism. 






If you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.






A hanger looks like a duck.







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